Our Mission - Tugbug

Our Mission

Our health and well being is often the price we pay for our urban fast-paced lifestyle. While it affects all of us, it is worrisome to see the effects on children and the quality of their life after school hours. Within the confines of our nuclear households, more and more children are getting drawn into the fantastically attractive but extremely unhealthy world of screens. There is a high environmental, economic and cultural cost of the easily acquired and quickly discarded plastic toys that are made in China. There is a lack of children-friendly public places. Children’s outings are limited largely to places that trap our kids in a cycle of instant gratification and consumption from a young age.

At Tugbug, our mission is to create joyful experiences for children by nurturing their imagination and encouraging them to be creators rather than consumers.

Our aim is to reconnect children with our roots and with the arts through a combination of interesting and environmentally conscious activities. These include storytelling, puppet shows, painting, handicraft, clay modeling, recycling, gardening, reading, rhythm, movement, song and self-directed play.

The Problems We Are Looking To Address

For Parents:

  • The lack of options by way of children-friendly public spaces to take our children to
  • Limited creative energy and bandwidth: The stresses of our urban lifestyles  leave us with limited creative bandwidth to engage our children.
family - tugbug childrens center

For Children:

  • Addiction to screens in order to fill the void due to lack of the right kind of engagement
  • Gradual disconnection from many parts of life, including a decline in their ability to relate with people
  • Growing sense of entitlement and a decline in respect for objects like toys as they are easily acquired and quickly discarded
  • Diminishing natural creativity

Screens: A Runaway Monster

  • 52% children interviewed in a survey conducted by the ASSOCHAM under its Social Development Foundation were reported to have a television set in their bedroom.
  • Children between six and 17 years of age view more than 35 hours of television a week. This could pose a higher risk of obesity, aggressive and violent behavior among them.
  • A majority of parents said they were “very concerned” about the amount of vulgar shows and violence their children are exposed to toon TV.
  • 90% parents said TV shows from 7 pm to 10 pm had gone from bad to worse with the increase of derogatory language and adult themes.
  • 76% parents of children aged between four and eight years felt that some shows encourage kids to disrespect parents. They felt that they would like to limit their children’s TV watching.
  • It was also found that young children exposed to scary and violent images on television could develop behavior problems, nightmares and sleeping difficulties.
  • The majority of parents agreed that children are bombarded with advertisements that encourage them to eat unhealthy food. These include potato chips and empty-calories of drinks that often become preferred snack options, leading to weight-related problems.

Source: Survey conducted by Associated Chamber of Commerce and Industry of India (ASSOCHAM) under its Social Development Foundation (SDF).

environment - tugbug childrens center

The Environmental Cost of Modern Toys

Toys are designed to have short lives. Most toys that are available widely are typically made of plastic. More than 70% of the world’s toys are produced in China. There is an environmental impact of transportation.

The packaging of toys generates significant paper and plastic waste.
Batteries, a common feature in modern toys, are not usually environment-friendly.

Source: https://lauratrotta.com/the-environmental-impact-of-toys/

Cultural and Environmental Impact

Re-introduce the fading traditions of storytelling and Indian handicraft.

Create sensitivity, appreciation, and involvement amongst children towards handicraft.

Wean children away from plastic toys and create reverence for the earth through recycling and creating using natural materials.

Benefits for Children


Nurture their imagination and natural creativity

Help them relax without a sense of compulsion, fear or competition

Develop their will to work, create and concentrate

Nurture and protect their senses

Develop their aesthetic sense

Reinforce their identification with nature

Help them to look with love at each other, nature and things

Enable their self expression

Develop their confidence, independence, persistence

Our Values

love for nature

Work in support of the child’s natural faith in the world to be an interesting and beautiful place to be in.

Instill in children a sense of reverence and protection towards the earth and nature through the use of natural materials and active recycling.


Encourage children to create rather than to consume. Nurture children’s senses through connecting them in interesting ways with the arts and with nature. Involve children in Indian handicrafts and promote our own traditions rather than the rampant consumption of plastic Chinese toys.


To trigger and enable the free flow of imagination with thoughtfully curated activities and materials.

Offer parents the opportunity to emotionally connect with their children in a beautiful imaginative environment.


Freedom to come in and leave anytime during working hours.
Respect for the child as an independent being.

Help the unfolding of the child’s inborn powers rather than overwhelming them with adult information or excessive instruction.

Acceptance of all that the child creates, including her mistakes, with the understanding that a child is an artist by birth.

Parents and children have loved our online workshops! Click here to read reviews.

For any query, please reach out to us on the following email address or phone numbers:



Call our Coordinators:

Sabina: +919600235248
Bharathi: +919345794971