What We Do - Tugbug

What We Do

Our aim is to reconnect children with our roots and with the arts through a combination of interesting and environmentally conscious activities such as:

  • Self-directed creative play in the sandpit or with simple toys
  • Indoor gardening and vase work
  • Drawing and painting using different methods and materials such as freehand painting, wet on wet painting, painting with fingers/ hands, block or leaf printing
  • Clay modelling and pottery
  • Storytelling using oral traditions, puppets
  • Handicraft creating simple objects combining beauty with functionality
  • Rhythm, movement, and song
  • Reading
  • Good old old-fashioned games
  • Cleaning up after every activity

We use high-quality materials which are specially curated by us. Our aim is to be as environment-friendly as possible.

Benefits For Children


Nurture their imagination and natural creativity

Help them relax without a sense of compulsion, fear or competition

Develop their will to work, create and concentrate

Nurture and protect their senses

Develop their aesthetic sense

Reinforce their identification with nature

Help them to look with love at each other, nature and things

Enable their self-expression

Develop their confidence, independence, persistence


Is Tugbug a daycare or a creche?

Tugbug Children’s Center is an area for children to relax, play, experiment, imagine, create! It is not a daycare or a creche.

Can I come with my child to Tugbug?

Yes, we would love to have you visit with your child. We encourage family members to spend more and more time with their children.
To facilitate the same, we have included one adult’s entry complimentary with the entry of a child.

How long can a child spend in Tugbug?

A child can spend as long as he or she likes in Tugbug.

Why are there such few things in the center?

Our philosophy is “less is more” when it comes to things to surround children with. The less they have to play with, the more they develop their power to imagine and create. This is why our focus is on simple, natural, handmade toys and natural materials for them to experiment with. We ensure that the quality of things we provide is high so as to protect and nurture their senses.

Why is there so much emphasis on art and craft? At the same time, why is it that sometimes the child is not being engaged at all?

In the words of Devi Prasad, “the language of visual forms, expressed by drawing and painting or drama, music, and dance, comes to the child more naturally and spontaneously than that of words”. Therefore, it’s important that children be given ample opportunities for self-expression in a language which comes to them more naturally than the language of words.” We provide both types of avenues:
(1) for children to gain from the guidance of anchors
(2) for total freedom when instruction is minimised and the child is encouraged to explore and play by himself.

Why does my child’s painting from Tugbug not look perfect?

Your child’s painting is an expression of his or her inner thoughts, feelings, and desires.

When it comes to art, we let children be. We believe that art provides a much-needed release for children to bring out their innermost thoughts. The Tugbug anchors do not interfere or intervene in the child’s work and hence it is the purest form of their self-expression.

Why is there a focus on natural materials like sand, clay and soil? They may dirty a child’s hands and clothes.

The use of natural materials has been widely praised as fulfilling children’s aesthetic needs, encouraging their imagination, and reinforcing their identification with nature. Playing with natural materials not only nurtures the child’s sense of touch but also builds love and respect for nature and the environment. We recommend that you bring the children in clothes that can be dirtied. However, we do have aprons in case they are needed!

Why do you ask children to clean up after every activity?

We encourage children to clean up after themselves to inculcate cleanliness, self-confidence, and self-reliance along with respect for all forms of work.

Do you hold competitions for children or give them prizes for good work?

We are trying to build an environment of collaboration rather than competition. We do not hold contests or give away prizes. A child seeing the result of the work they have done with their own hands is the best form of prize.
This work may be a clean floor after she has swept it or an animal that she has made of clay.

How will spending time in Tugbug make my child more successful in life? What specific skills will she learn?

Our methodology has a host of specific benefits that have been mentioned in the section “benefits for children”. Above all, the intent is to create joyful experiences and reduce the screen time a child is exposed to. A child who has had a well-fulfilled childhood will be more successful and happy with whatever he or she chooses to do.

Parents and children have loved our online workshops! Click here to read reviews.

For any query, please reach out to us on the following email address or phone numbers:



Call our Coordinators:

Sabina: +919600235248
Bharathi: +919345794971